Why optimizing your co-pay program design is more important than ever

With health plans tightening reimbursement policies across the board, many pharmaceutical companies are examining their options for increasing patient access to specialty drugs. Co-pay assistance programs, a longstanding tool for enhancing patient access, are becoming an increasingly critical and controversial lever. In this document, we summarize a new way of thinking about co-pay assistance, why it matters, and how to optimize these programs within your organization.

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